his leadership style 🎖️
Brian and Elizabeth Ward have built more than a company together; they’ve built a life. Married for nearly two decades, they bring that same partnership, trust, and shared vision to everything they do at 5W&Co, leading with the belief that the strongest teams are built the same way strong marriages are: with consistency, communication, and a genuine commitment to growth.
At home, Brian and Elizabeth are outnumbered and outmatched by their three strong-minded children, who keep them on their toes and remind them daily what real leadership looks like. When they’re not cheering from the sidelines at a game or a meet, you’ll find them curled up on the couch with an episode of Big Brother, or out on a mountain trail together, taking in the view and a little quiet before the next chapter begins.
It’s that same balance that shapes the way they lead: with ambition, with heart, and always as a team.
Brian brings a disciplined, mission-driven approach to leadership, shaped by his military background and years of experience building businesses in Cleveland. As Founder/President of 5W&Co and a published author, he has built a company grounded in the same principles he learned in service: accountability, resilience, and leading from the front.
A recognized voice in the Cleveland business community, Brian is a sought-after conference speaker who shares his insights on leadership, sales, and building sustainable growth. His approach to business reflects 5W&Co’s core philosophy: real success isn’t handed to you; it’s built.
his leadership style 🎖️
leadership and business growth 📢
wife and business partner, Elizabeth 👥
his leadership style 🎖️
leadership and business growth 📢
wife and business partner, Elizabeth 👥
Elizabeth is the driving force behind 5W&Co’s people-first culture. As HR Director and founder, she’s built the systems and support structures that make the company’s merit-based, promote-from-within philosophy actually work — ensuring every team member has a real path to grow.
She holds the line on the values, integrity, and high standards that define who 5W&Co is, and she’s especially passionate about empowering women to strive for more — to push past what’s expected and build something bigger than a job title. Alongside her husband and business partner, Brian, she’s helped turn 5W&Co into a place where people don’t just clock in; they build careers.
culture at 5W&Co 👏🏼
and home life flawlessly 🏡
husband and business partner, Brian 👥
culture at 5W&Co 👏🏼
and home life flawlessly 🏡
husband and business partner, Brian 👥